I’ve met people who hate seeing a movie or TV show twice. “What’s
the point?” they ask. “I know what is going to happen.” They are in the
distinct minority however. For most of us, knowing what is going to happen is
one of the elements we find so comforting. In an uncertain world, it’s nice not
to stress about an outcome, even a bad one. The devil you know, and all that:
in the case of some horror films that might be literal. Kids especially like
the familiar as parents well know when their DVD player starts spinning Annie for the 103rd time.
Back in the Paleoelectronic days of my youth there were no
consumer video players. Videotape machines did exist, but they were large costly
devices used by broadcasters. They were so expensive that for the first decade
of commercial broadcasting in the US, most TV shows were broadcast live to
spare the expense of taping ahead of time. Yet, there were still opportunities
then to rewatch favorite movies at home. Independent TV stations, such as WOR
in New York, commonly played the same movie every day for a week. If it was
something boy-friendly such as The Beast
from 20,000 Fathoms, Forbidden Planet,
or King Kong, you can be sure I
watched it (if possible) every one of those days. To this day I can speak the
dialogue along with the characters in all those movies.
Our patience for such repetition fades as we age. I don’t
think I could force myself to watch the same film every day for a week nowadays
without the promise of a big cash prize for doing so, but there are still
movies I like to revisit – not every day but from time to time – be they
classics like The Philadelphia Story
and Gilda or recent guilty pleasures
such as Scott Pilgrim vs, the World. That’s
what DVD shelves (and Netflix) are for.
Why do we enjoy the repetition beyond the simple comfort of
knowing who or what is scratching on the other side of that door? Part of
it – at least as adults – is nostalgia. A particular film connects us to our
past in some way. Maybe it reminds us of the time in our lives when we first
saw it or maybe (especially in recent flicks) some theme in the film evokes
something from our past. The same can be said of favorite songs. That’s why on
average 54 minutes out of every hour we listen to music are dedicated to
familiar songs. However, playing an oldie on the stereo is just a 3 minute
commitment instead of a 2 or 3 hour one, which is why we do it more readily.
According to Cristel Antonia Russell and Sidney Levy (rf. The
Temporal and Focal Dynamics of Volitional Reconsumption: A Phenomenological
Investigation of Repeated Hedonic Experiences – with an
intimidating title like that they must be onto something), in addition to
nostalgia and the joy of the familiar some movies have therapeutic effects. We
find something in them that helps us work through something in our own lives.
Then again maybe we just like the movie. We can’t always
give reasons for our affections – and not just (alas) for movies. Now that I
think of it, it has been too long since I last watched The Owl and the Pussycat (1970) for every single one of the reasons
(and nonreasons) above. Time to crack open the DVD case and do it again.
The Beach Boys - Do It Again







